The next big thing in sports nutrition

Oobli’s sweet proteins fuel better taste and cleaner performance across a range of products—reshaping the future of sweetness.

Meet The Happiness Protein What Is Oobli?
What is a sweet protein?

Sweet proteins

are the world’s

first and only

protein sweeteners

Oobli's platform of sweet proteins gives brands the flexibility to innovate across beverages, bars, and supplements, creating products that meet consumer demand and win in a competitive market.

Protein not sugar

Found in rare fruits and berries, sweet proteins taste like sugar, but digest like protein.

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Sweetness shouldn't come at a cost

Sugar can undermine performance and nutrition, yet most alternatives come with trade-offs—unpleasant aftertastes, gut issues, or formulations that fall short on flavor.

Powerful sweetness, zero compromise

Oobli sweet proteins pack serious sweetness that's clean, bold, and 1,000× more potent than sugar. No aftertaste, no gut issues, no sugar spikes—just great-tasting products that fuel performance and promote health.

Top FAQs

Ready for a sweet future?

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A better way to sweeten

Sweet proteins can replace up to 90% of sugar in everything from beverages to baked goods, delivering a craveable taste that’s better for people and the planet.

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lemonade

vitamin gummies

croissants

protein shakes

lemonade

vitamin gummies

croissants

protein shakes

Ketchup

yogurt

Smoothies

nut butters

Ketchup

yogurt

Smoothies

nut butters