Privacy Policy

Privacy Policy

Oobli, Inc. (“Oobli,” “we,” “us,” or “our”) is committed to protecting your privacy and handling your personal information transparently and responsibly.

Oobli operates as both:

  • A B2B ingredient company partnering with food and beverage companies, and
  • A consumer brand offering products for purchase

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you interact with us online, provide your contact information, purchase our products, or engage with us as a business partner or prospective customer.

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page and, where required by law, provide additional notice. Your continued use of the Site constitutes your acceptance of any updates.

Types of Personal Information We Collect

We may collect the following types of personal information:

  • Identifiers: Name, email address, phone number, shipping and billing address, IP address
  • Commercial Information: Order history, transaction details, and product preferences
  • Internet or Network Activity: Browser type, device information, and interactions with our website
  • Professional / Business Information: Company name, job title, business contact details, and areas of interest
  • Inferences: Preferences and interests derived from your interactions with us

How We Collect Information

We collect personal information:

  • Directly from you (e.g., purchases, forms, account creation, event interactions)
  • Automatically (e.g., cookies, pixels, analytics tools—subject to consent where required)
  • From third parties (e.g., ecommerce platforms, CRM systems, marketing partners, event organizers)

How We Use Your Information

For Consumers:

  • Process and fulfill orders
  • Provide customer support
  • Send transactional and marketing communications (where permitted)

For Business Partners & Prospects:

  • Respond to inquiries and provide product information
  • Evaluate and develop partnerships
  • Support product development, sampling, and collaboration

For All Users:

  • Improve our website, products, and services
  • Personalize user experience
  • Analyze performance and trends
  • Support marketing and advertising activities

Legal Bases for Processing (EEA/UK Users)

Where applicable, we process personal information under the following legal bases:

  • Your consent
  • Performance of a contract
  • Compliance with a legal obligation
  • Our legitimate business interests, where not overridden by your rights

Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and support marketing and advertising.

Your choices:

  • Where required by law, we obtain your prior consent before using non-essential cookies (such as analytics or advertising cookies)
  • You may accept, reject, or customize your cookie preferences through our cookie banner
  • You may also manage cookies through your browser settings

For more information, please see our Cookie Policy below.

Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, remember user preferences, and provide insights into how users interact with content.

We also use similar technologies such as pixels, tags, and scripts (collectively, “cookies”).

How We Use Cookies

We use cookies to:

  • Ensure our website functions properly
  • Understand how visitors use our site
  • Improve performance and user experience
  • Support marketing and advertising efforts
  • Measure the effectiveness of campaigns

Types of Cookies We Use

Strictly Necessary Cookies
These cookies are essential for the website to operate and cannot be switched off. Examples include:

  • Shopping cart functionality
  • Security and fraud prevention
  • Account login and session management

Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website so we can improve it. Examples include:

  • Tracking page visits and traffic sources
  • Measuring site performance

We use Shopify and Google Analytics.

Functional Cookies
These cookies enable enhanced functionality and personalization. Examples include:

  • Remembering preferences (e.g., region or language)
  • Customizing site experience

Advertising & Targeting Cookies
These cookies may be set by us or our partners to deliver relevant ads and measure campaign effectiveness. Examples include:

  • Tracking interactions with ads
  • Building audiences for advertising platforms

Typical partners may include providers such as Google, Meta, LinkedIn, Shopify, and other analytics, advertising, and ecommerce service providers.

Consent (EEA/UK and Other Applicable Regions)

Where required by law, we will only use non-essential cookies (such as analytics and advertising cookies) with your prior consent.

When you first visit our website, you will be presented with a cookie banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

California Residents

Under California law, certain uses of cookies for advertising may be considered “sharing” personal information.

You can opt out by adjusting your cookie preferences via our cookie banner.

Browser Settings

You can also control or delete cookies through your browser settings. Note that disabling certain cookies may impact website functionality.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages or support our operations, including analytics providers, advertising networks, and ecommerce platforms. These third parties may use cookies in accordance with their own privacy policies.

Cookie Retention

Cookies may be stored for different durations:

  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain on your device for a set period or until deleted

How We Share Information

We may share personal information with:

  • Service providers: ecommerce platforms, payment processors, logistics providers, analytics providers, and CRM systems
  • Marketing & advertising partners: limited data (such as device identifiers or cookies) to support relevant advertising
  • Business transfers: in connection with a merger, acquisition, or sale of assets
  • Legal requirements: where required to comply with laws or protect our rights

Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access your personal information
  • Correct inaccurate information
  • Delete your personal information
  • Object to or restrict certain processing
  • Withdraw consent at any time
  • Opt out of the sale or sharing of personal information (California residents)

To exercise your rights, contact us at: help@oobli.com

Oobli does not sell personal information for monetary value. However, certain data sharing for advertising purposes may be considered “sharing” under California law.

Do Not Sell or Share My Personal Information

You may opt out by:

  • Clicking the “Do Not Sell or Share My Personal Information” link in our website footer, or
  • Adjusting your cookie preferences via our cookie banner

International Data Transfers

Your information may be transferred to and processed in the United States and other jurisdictions where we or our service providers operate.

Where required, we implement appropriate safeguards (such as standard contractual clauses) to protect personal information.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes described in this policy
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Retention periods vary depending on the type of data and the purpose of processing.

Data Security

We implement reasonable technical and organizational measures to protect personal information. However, no system is completely secure.

Children’s Privacy

Our website and services are not intended for children under 13, and we do not knowingly collect personal information from children.

Contact Us

If you have questions or requests regarding this Privacy Policy, please contact:

Oobli, Inc.
202 Cousteau Place Suite 210
Davis, CA 95618
help@oobli.com

Additional Information for California Residents

This section applies solely to residents of California and is provided in accordance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CPRA”).

Categories of Personal Information We Collect

In the preceding 12 months, we have collected:

  • Identifiers
  • Commercial Information
  • Internet or Network Activity
  • Geolocation Data (approximate)
  • Professional or Employment Information
  • Inferences

Sources of Personal Information

We collect personal information from:

  • You directly
  • Automatically through website use
  • Service providers and partners

Purposes for Collection

  • Provide and improve services
  • Process transactions
  • Communicate with you
  • Personalize experiences
  • Marketing and advertising
  • Legal compliance

Disclosure of Personal Information

We may disclose personal information to:

  • Service providers
  • Marketing and advertising partners
  • Professional advisors
  • Government authorities

Sale or Sharing of Personal Information

We do not sell personal information in the traditional sense. However, we may share personal information for cross-context behavioral advertising.

You may opt out using the methods described above.

Your California Privacy Rights

You have the right to:

  • Know
  • Access
  • Delete
  • Correct
  • Opt out of sale/sharing
  • Limit use of sensitive personal information (if applicable)

To exercise these rights, email: help@oobli.com

Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information.

Sensitive Personal Information

We do not use or disclose sensitive personal information for purposes that would require a “Right to Limit” under California law.

Verification of Requests

We may verify your identity before processing requests.

Authorized Agents

You may designate an authorized agent to act on your behalf.

Non-Discrimination

We will not discriminate against you for exercising your rights.

Retention of Personal Information

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy.

Notice at Collection (California)

This Privacy Policy serves as our Notice at Collection for California residents.


Contact Us

If you have questions or requests regarding this Privacy Policy, please contact:

Oobli, Inc.

202 Cousteau Place Suite 210, Davis, CA 95618

help@oobli.com