The truth about wellness beverages is surprisingly sweet
Consumers are looking for not only less caloric options, but also other nutrients they equate with health. An ingredient touting both protein and sweetness could be a trendsetter in today’s market; nature is working on it. Ali Wing, CEO at Oobli, said sweet proteins are inherent in a variety of fruits primarily found in West Africa. While they aren’t protein-dense like whey or pea to support a protein claim, they digest like protein and have a potency 1,000 to 5,000 times the sweetness of sugar, making them shine on ingredient and nutrient decks.
