Move over alt sweeteners...Oobli’s game-changing sweet proteins

Move over alt sweeteners...Oobli’s game-changing sweet proteins

When Zeus Jones took on the project to design the identity for Oobli – a new brand championing sweet proteins – they knew that the challenges thay lay ahead were complex. Not only did they have to present the intricacies of Oobli’s pioneering technology in a digestible way, but also break through the noise of diet culture, and cut the guilt associated with consuming sugar.
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