Key Trends in Functional Foods for 2025: Plant Protein Growth
If you want to succeed with a functional food in the next 5 years, your strongest opportunities can be found in protein. One likely growth area for plant proteins is in “sweet proteins.” Start-up Oobli, for example, has partnered with Grupo Bimbo, the biggest bakery group in the Americas, to commercialize its fermentation-derived sweet proteins. It’s a way to meet consumers’ desire for sweetness with fewer calories, making more baked goods and snacks permissible indulgences.
