Protein Not Sugar
Found in rare fruits and berries, sweet proteins taste like sugar, but digest like protein.
Learn MoreExpect more from your food
More than an ingredient, Oobli sweet proteins usher in a new generation of food that's better for people, products and the planet.
Meet the Happiness Protein Meet Happiness
What is a Sweet Protein?
Sweet proteins are the world’s first and only protein sweetener.
Oobli sweet proteins are revolutionizing how we make sweets—no aftertaste, no health or climate tradeoffs, just a better way to sweeten food. We call it "the happiness protein."
No Blood
Sugar Spikes
Doesn’t Affect
The Gut
First Ever
Protein Sweetener
Versatile Sugar
Replacement
Taste It In Action
Try Oobli Chocolate-
Dark Chocolate Variety Pack Minis
Regular price From $12.00Regular priceUnit price per -
Milk Chocolate Variety Pack Minis
Regular price From $12.00Regular priceUnit price per -
Milk Chocolate Variety Pack Bars
Regular price From $21.99Regular priceUnit price per -
Dark Chocolate Variety Pack Bars
Regular price From $21.99Regular priceUnit price per
A better way to sweeten.
Sweet proteins can replace up to 90% of sugar in everything from beverages to baked goods, delivering a craveable taste that’s better for people and the planet.
Learn More
lemonade
vitamin gummies
croissants
protein shakes
nut butters
ketchup
yogurt
smoothies
Who’s with us?
From partnerships with some of the biggest names in food, to major media accolades, Oobli is making a big splash in the fight against sugar.
Follow along as we revolutionize the way the world thinks of sweetness.
Taste Tested
“As a chef, food innovator and advocate for healthier food alternatives, I am constantly inspired by the creativity behind products like Oobli. This protein sweetener brings a new kind of sweetness that’s not only good tasting but also better for the planet.”
Chef Eric Martinez
Crispin Supper Club
“Sweet proteins are one of the most important innovations in food that I’ve seen in a long, long time. To finally be able to replace sugar without tapping into alternative and artificial sweeteners is a game changer.”
Chef Calvin Harris
The Biggest Loser
"Sweet proteins are a class of proteins that deliver a sugar-like sweetness but have the molecular structure and functionality of a protein; as such, they do not impact blood sugar levels."
Toby Amidor, M.S., R.D., C.D.N
Food Network
"I’m here to tell you that…this milk chocolate is truly delicious. It’s rich and luscious, has a lovely silky texture, and it’s sweet but not cloying."
Beth Lipton
cleanplates
