Last year, we announced a landmark partnership with Grupo Bimbo, the world’s largest bakery brand. Through this collaboration, we’ll be integrating our trailblazing sweet proteins into Bimbo’s beloved baked goods — marking the first global CPG deployment of protein-based sweetness on such a scale.
Why This Partnership Matters
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A completely new kind of sweetness: Our sweet proteins — tiny plant proteins derived from fruits like those found near the equator — deliver intense sweetness (up to 2,000–5,000x that of sugar) while being gut- and blood‑sugar friendly, since they're metabolized as protein, not carbs.
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Natural sugar reduction: These proteins can replace 70–90 % of sugar in most baked goods, without altering beloved flavors or textures.
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A pro-climate choice: Produced via precision fermentation — similar to brewing — our sweet proteins dramatically reduce land and water use compared to cane sugar, with every 1% sugar reduction saving approximately half a million acres of farmland.
Bimbo’s Vision: Innovation Meets Heritage
This is the first time Grupo Bimbo is testing sweet proteins across core categories in its brand portfolio — including offerings like cookies, rolls, and more. It’s thrilling to see such a global baking powerhouse bold enough to pioneer a new chapter in sweet-food innovation.
Constantino Matouk, VP of Global Ventures at Grupo Bimbo, shared:
“We’re thrilled to bring the groundbreaking innovation of Oobli sweet proteins to market in our delicious baked goods.”
A Message from Our CEO, Ali Wing
“Sweet proteins have the potential to revolutionize sweetness, and are a completely new way to think about how we can use protein to rehabilitate foods to create healthy sweetness. Grupo Bimbo and Oobli are committed to bringing this innovation to baked goods without impacting existing flavor profiles. This strategic partnership is a major step forward in globalizing sweet proteins as the leading sweetness alternative.
What This Means for the Future
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Scale at last: This partnership marks our debut in the global CPG space. Oobli is now moving from proof-of-concept to large-scale ingredient deployment—with Grupo Bimbo leading the charge.
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Broadening our sweet protein platform: Recently, the FDA issued a “no‑questions” letter confirming GRAS status for monellin, adding to our earlier approval for brazzein — making Oobli the only company with a multi‑protein sweetening platform approved for use in foods and drinks.
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Strategic collaborations: Alongside Bimbo, we’re also co-developing new sugar-reduction solutions with global ingredient provider Ingredion, expanding access to sweet proteins across multiple product lines in 2025..
What to Expect: The Taste of Tomorrow
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Bimbo classics, reinvented: Look for staple products sweetened with Oobli proteins later in the near future, retaining their signature taste, texture, and familiarity.
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Healthier sweetness: Products that feel indulgent but carry dramatically less sugar—and zero blood sugar impact.
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Planet-friendly sweetness: Every product using fermented sweet protein reduces sugar agriculture’s environmental footprint—less land, less water, less carbon.
Why We’re So Excited (And You Should Be, Too)
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For consumers: The ability to enjoy Bimbo favorites with substantially less sugar and a gentle metabolic footprint.
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For the planet: Reducing reliance on sugarcane isn't just healthier—it’s more sustainable.
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For food innovation: We’ve helped reimagine what sweet can be—so it’s not just delicious, but better for the body and planet.
This partnership with Grupo Bimbo is our first big-scale integration, and it’s more than just a milestone—it’s a turning point. We’re honored to help sweeten some of the most iconic baked goods in the world…without sugar doing the heavy lifting.
Stay tuned—this is only the beginning of a sweet protein revolution in baked goods.
