Great For You & The Planet

Did you know

Sweets don’t just wreak havoc on your body. They affect the planet too.

Proteins that taste sweet are the solution

Sugarcane cultivation takes a massive toll on our environment, covering a whopping 65 million acres of land across the globe, impacting natural habitats and polluting the environment through the use of agrochemicals. We need an alternative.

Why it matters:

Sugarcane covers 65 million acres of land worldwide

More than 12 countries use 25% of their farmland to grow sugarcane

Sugarcane production often pollutes freshwater ecosystems with silt and fertilizers washed from farms

213 gallons of water are required to produce just one pound of refined cane sugar

Growers will need to cultivate almost 50% more land by 2050 to meet projected global sugarcane demand

For every 1% of sugar or sugar alternatives we replace:

525K

acres of land are saved

88B

gallons of water are saved

1M

metric tons of co2 are saved

Enter Oobli and the happiness protein

Proteins that taste sweet are the answer we’ve been looking for to rethinking the role of sugar and other sweeteners.

Protein, not sugar

Up to 5000x sweeter than sugar, sweet proteins are so sweet that just a tiny pinch can sweeten an entire chocolate bar or any other sweet food. And because they are proteins and not carbohydrates, we get the benefit for our bodies, as well as the planet.

Oobli sweet proteins are brewed through fermentation, a process which is as kind to the environment as it is to your taste buds. That means saving land, soil, water and carbon on a massive scale.

We’re not just changing the way we eat – we’re changing the way we think about the planet. This Earth Day, let’s rethink the role of sugar and say hello to a sweeter, greener future, one bite at a time.

Meet the
happiness
protein

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